The online world opens up huge opportunities for small business across the country and holds the potential for a broader economy-wide transformation and not having an effective digital strategy affects the ability of small businesses to grow and compete with their peers that do.
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Small businesses which are digitally engaged are more likely to be diversifying their revenue sources, reaching new customers within their local market, interacting with customers outside their local market and offering new services, than small businesses that are not digitally engaged. 

​* Deloitte Access Economics